Vargas fourth venture, Aira, is set to become Europe’s number one direct-to-consumer brand within clean energy-tech, providing innovative and affordable solutions. The company makes it easy for consumers to decarbonise their homes with a complete home energy system with a highly efficient and intelligent heat pump at the heart.

The 2030 ambition is to be present in more than 20 markets, with more than 10,000 clean energy experts and technicians employed across Europe. The first markets are Italy, Germany, and the UK.

In the UK, Aira has just announced its investment in All Seasons Energy, widely recognised as one of the most trusted home renewable energy specialists. The acquisition represents continued execution of Aira’s corporate strategy to facilitate market expansion by partnering up with local champions to access critical regional expertise and experience. The deal will help drive Aira’s ambition to become the UK’s leading clean energy-tech business by the end of 2024.

Support goal of installing one million heat pumps in UK within a decade

“Aira will help unlock the potential for a cleaner, greener homes based on low carbon technologies and sustainable energy sources such as the sun and air. This investment will support Aira’s goal of installing one million heat pumps in the UK within decade, helping reduce Great Britain’s dependence on foreign gas, whilst also cutting energy bills”, says Carl-Erik Lagercrantz, board member of Aira.